ISE Blog

Our Forward Looking Journey

Changes Between the Old and New Logos
Since 2002, the team at Innovative Software Engineering (ISE) has achieved monumental excellence and has had great success in building an award winning culture. We were named Iowa’s Top Workplace for the last three consecutive years, Fastest Growing Company in the Corridor the last four consecutive years, and Coolest Place to Work, among others.

As we've cruised through this journey, we started to feel like we needed an update to our image and story so they better represented our current company and where we wanted to go. We wanted to formalize all the tribal knowledge that we have built and work on a stronger marketing foundation for the future. This led us to a full rebranding of ISE. The rebranding exercise was great, not only from the resulting look and feel, but also from what our customers thought differentiated us over the last 13 years in the industry:

  • We deliver the best customer experience in the industry
  • We keep an end-to-end system view to solve complex business problems
  • Our engineers are business-minded technology experts

These points intersect to allow ISE to become a strategic partner for our customers. One of the elements in our branding is the arrow tucked into our logo. The arrow represents moving forward and is an indicator for growth, which, along with our new colors, allows us to drive innovation and creativity to provide excellence and grow our people.

Thank you for being part of this journey. I look forward to seeing where we can go together!

Hass Machlab, Founder, President & CEO

Hass Machlab, Founder, President & CEO

Hass founded ISE in 2002. Since then, his focus has been to build a growing and thriving culture with system focused, business-minded engineers. Hass loves to use state-of-the-art technology to build best-in-class products involving wireless communications and telematics systems. He is a contributor to his community in many ways, including philanthropy as well as serving on many boards. While not at work, he can be found visiting his extended family, playing golf or soccer, gardening and skiing.

Hass Machlab, Founder, President & CEO

Latest posts by Hass Machlab, Founder, President & CEO (see all)

Counting Down To A New Year Dec 22, 2016

Our Forward Looking Journey May 03, 2016