My morning routine typically involves browsing the front page of Reddit while I make breakfast. The other day instead of just dismissing the little popup at the bottom of the screen that always seems to get in the way, I actually read what it said. It read, “Open Reddit App.” Now, I’m not really a Reddit power user or anything. I’m really more of a lurker who likes to get news and info, so I didn’t feel I had any use for the app.
A few moments later I see a post about the new Marvel movie, Captain Marvel. Intrigued to know more, I went to IMDb and was promptly met with a banner at the top of my screen, prompting me to open this page in the IMDb app. Of course, I didn’t download the app. I had gotten the two pieces of information I wanted, and IMDb is not a site I go to often. But, it did make me think about why nearly every site we navigate to pushes us towards their app.